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BAKE10 10% off any order over £20 this week

Freshly Baked Every Morning,
Just for You

Artisan sourdoughs, flaky croissants and stunning celebration cakes — crafted with love.

Explore Menu Book a Table
⭐
4.9/5
Customer Rating
🚀
30 Min
Fast Delivery
🌿
Daily Fresh
Ingredients
🥐 Baked fresh at 5am daily
·
☕ Free coffee with any pastry order
·
📞 020 7678 9012
🌾
Stoneground Flour
Milled from UK heritage wheat for depth of flavour in every loaf.
🥐
Butter-Rich Pastry
Real French butter, laminated by hand for perfectly flaky croissants.
🎂
Custom Cakes
Celebration cakes, wedding tiers and bespoke designs made to order.
🥐 Featured

Our Special Items

Handpicked favourites loved by our customers — crafted fresh every day.

Sourdough Loaf Best Seller
🍞

Sourdough Loaf

Long-ferment, stone-baked sourdough with a thick crackling crust and open crumb.

£8.95 £6.95
Almond Croissant Popular
🥐

Almond Croissant

Twice-baked croissant filled with frangipane, topped with flaked almonds and icing sugar.

£4.95 £3.95
Cinnamon Roll New
🌀

Cinnamon Roll

Pillowy yeast dough swirled with cinnamon sugar and topped with cream cheese glaze.

£4.50 £3.50
Victoria Sponge Slice Chef's Pick
🎂

Victoria Sponge Slice

Classic Victoria sponge with strawberry jam, fresh cream and a dusting of icing sugar.

£5.50 £4.50
Pain au Chocolat
🍫

Pain au Chocolat

Buttery, laminated pastry wrapped around two batons of dark chocolate.

£4.25 £3.25
Fruit Tart Signature
🥧

Fruit Tart

Crisp pastry shell, crème pâtissière and a seasonal arrangement of fresh British fruits.

£7.50 £5.95

Get 10% OFF Your Next Order

Use the code below at checkout and enjoy the savings.

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BAKE10

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🏷️ Value

Great Value

Premium dishes at prices that make you smile.

Artisan Bread Basket Best Value

Artisan Bread Basket

Sourdough, rye loaf and a focaccia — the full bakery experience at home.

From only
£14.95
Custom Celebration Cake Premium

Custom Celebration Cake

Bespoke cakes for any occasion — message us to design yours.

From only
£45.00
Morning Pastry Box Popular

Morning Pastry Box

Six assorted pastries — croissants, pain au chocolat and Danish — perfect for sharing.

From only
£16.95
Our Story

Baking London's Best Since 2010

The Bread Oven was started by master baker Helena Crossley after she completed a three-year apprenticeship at a legendary boulangerie in Lyon. She returned to London with a notebook full of recipes, a passion for long-ferment doughs and an ambition to make truly great bread accessible to everyone.

We mill our own flour from heritage British wheat, source our butter from a small Normandy dairy and bake everything from scratch every morning before dawn. The smell of fresh sourdough at 6am never gets old.

14+
Years Baking
500k+
Loaves Sold
4.9★
Avg Rating
About The Bread Oven
🏆 Best Artisan Bakery London 2024
80k+
Happy Customers
💬 Reviews

What Our Customers Say

★★★★★

"The sourdough from The Bread Oven is the finest I've found in London. The crust shatters when you cut it and the crumb is open and chewy. Helena has done something remarkable here."

H
Harriet F.
Food Writer
★★★★★

"I order the morning pastry box every Saturday without fail. Six beautiful pastries arrive fresh and warm. The almond croissant is genuinely life-changing — I cannot recommend it enough."

O
Oliver B.
Regular Customer
★★★★★

"Ordered a custom birthday cake for my husband and it was absolutely stunning — both in appearance and taste. Helena consulted on the design and delivered something we'll never forget."

C
Charlotte K.
Verified Buyer
★★★★★

"The pain au chocolat rivals anything I've eaten in Paris. The butter is correct, the lamination is correct and the chocolate batons are properly dark. Exceptional work."

M
Mark A.
Gastronome
📰 Journal

From Our Kitchen

View all posts →
Making Sourdough at Home
2 Apr 2026 Recipe

Making Sourdough at Home

Sourdough can be daunting but it needn't be. Helena shares her simplified starter recipe, the key ratios and the one folding technique that will transform your home loaves overnight.

Read More →
The Guide to Great Croissants
26 Mar 2026 Technique

The Guide to Great Croissants

A great croissant takes three days to make. We walk through the lamination process, the butter block technique and why temperature control is the most critical — and most overlooked — factor.

Read More →
Seasonal Cake Ideas for Spring
19 Mar 2026 Seasonal

Seasonal Cake Ideas for Spring

As British produce comes into season, we update our cake menu to celebrate it. Here are our three favourite spring creations — rhubarb and custard Victoria sponge, elderflower drizzle and lemon curd tart.

Read More →
📅 Reservations

Book Your Table

Reserve your spot and enjoy an unforgettable dining experience. We look forward to welcoming you.

  • 📍3 Bakery Mews, London W2 4LT
  • 📞020 7678 9012
  • ✉️hello@thebreadoven.co.uk
  • 🕐Mon–Sat: 7am – 6pm, Sun: 8am – 3pm

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